You don’t use PMS colors on a website just like you don’t use RGB colors on a printing press.įour of the most popular color types that we’re going to discuss - PMS, CMYK, RGB and Hex - all fall into one of the two basic categories. For now, it’s important to understand that the digital and print mediums render color very differently from one another. Color on the printed page is subtractive, while color onscreen is additive (more on this later). There are two basic categories of color types: print and onscreen. PMS, CMYK, RGB and HEX - anyone who works on a computer will have seen these terms used to describe color types, but many people don’t understand what they are, how they’re used and what the difference is between them. They can also be broken down into two very important distinctions that if correctly applied, can go a long way in maintaining color consistency. While nobody can control the variations inherent in billions of personal mobile devices and computer monitors, there are color types we use that are universal.
There are thousands of designers, developers and printers working on Coke’s packaging and marketing worldwide and there are endless varieties of mobile devices, browsers, TVs, and printing methods that carry the coke brand. Keeping the color right and consistent is not easy.
#COLOR CONVERTER CMYK TO HEX TV#
The Coke red is unwavering in its consistency across all of Coke’s packaging, TV ads, magazine ads, websites, digital ads and in-store merchandising. Coke red.Ĭoke spends a fortune maintaining its brand, and color is a big part of it. What color do you see? If you’re like most people, you see the color red.
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